Abstract:

This research is designed to see the level of parasocial interaction among Lebanese young adults aged 18-35 years old. The data of 50 respondents were analyzed using the descriptive technique. The results showed that the level of parasocial interaction among Lebanese young adults is neutral. Results also showed that Instagram is the most used social networking sites to follow celebrities. In addition, the time spent on social media among Lebanese young adults is 3-5 hours per day, which might increase the level of parasocial interaction in the future.